Corporate Design

Eigene Corporate Font für Olympischen Spiele 2016 in Rio

The design of the Rio 2016™ font depicts the essence of the Olympic and Paralympic emblems: Passion and Transformation. The boldness of this creation is not only in the design, but also in its importance for the design market in Brazil. The Rio 2016™  font is one of only a few bespoke fonts created by a Brazilian team.

Each letter expresses a characteristic of the Rio 2016™ Games, its people and the city. The letters are written in single continuous strokes, with fast and fluid motions, suggesting the movements of the athletes in action. The strong contrast between thick and thin strokes was explored during the design process by putting brush to paper and writing by hand. The variety of the curves in the different letters has a unique informality, inspired by the joyfulness of the Brazilian people.

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